ADMAX × FORD PRO

A fleet lead-generation system for Ford Commercial.

Latin America · LinkedIn-led B2B demand generation for procurement & fleet decision-makers.

5 marketsMX · BR · AR · CL · CO

Cargo + passengerVans, work trucks, fleets

Pipeline, not clicksMeasured to contract

Prepared by Admax — Lead-Generation Partnership Proposal2026

01 What we see in the market

Ford is huge in LATAM — but its engine points at consumers

907K

organic visits / mo

588K

organic visits / mo

249K

organic visits / mo

175K

organic visits / mo

142K

organic visits / mo

~2.06M

Total monthly organic visits (5 markets)

~$0.5–0.65M

Est. annual Ford paid-search spend (5 markets)

~100%

Of that ad spend is consumer / brand

~0%

Invested in commercial / fleet demand

Source: Google organic-search & Google Ads data (estimated) · July 2026Admax × Ford

02 The opportunity

The fleet lane is wide open

Where Ford's LATAM ad spend goes today

Consumer / brand (Mustang, F-150, Bronco…)~100%

Commercial / fleet~0%

No competitor for internal budget. A dedicated fleet lead-gen program has a clean runway.

Demand anchor already exists

12.1K

"Ford Transit"
searches/mo (MX)
+9.9K in Brazil

Low CPC (~$0.30), low competition — winnable

Source: Google Ads data (estimated), July 2026.

03 The insight that shapes everything

Fleet buyers don't search — so we can't wait for them

Fleet keywords barely exist

"Flotillas Ford" ~20/mo. Generic fleet terms in Spanish markets return near-zero volume. Even the whole segment is thin in search.

~0 intent

Buying is relationship & tender-driven

Procurement decides by RFP, dealer relationship, financing and TCO — not by Googling. A click doesn't close a fleet.

6–18 mo

So we BUILD demand, not capture it

Reach decision-makers by role on LinkedIn + ABM, nurture with TCO proof, and route to sales — measured to pipeline.

Outbound

Source: Google organic-search & Google Ads data (estimated) · July 2026Admax × Ford

04 What Admax builds

The fleet lead-generation system

Core engine

LinkedIn ABM

Target procurement & fleet managers by job title, industry, company size + named-account lists.

Builds demand

Capture

Google Ads

Catch the existing "Ford Transit" + hot-intent ("renta de flotillas") demand. PMax + YouTube for reach.

Captures demand

Convert

TCO content & lead magnets

TCO / ROI calculator, fleet playbooks, E-Transit guides, Lead-Gen Forms.

Qualifies

Route

CRM + dealer routing

Every lead scored & routed to the right dealer / fleet rep with a follow-up SLA.

No lead dies

Prove

Pipeline & contract

Offline conversion import — measured to demos, opportunities & units, not clicks.

ROI to Ford

LinkedIn = the core (build demand) · Google = capture · Content · CRM · MeasurementAdmax × Ford

05 The core channel

LinkedIn — reaching procurement who aren't searching

Target

By role & account

Job titles: Gerente de Compras, Fleet Manager, Jefe de Flota, Dir. Logística / Operaciones. Function + seniority + industry (logistics, construction, mining, distribution, government) + 200+ employees. ABM lists of named fleets.

Engage

Full funnel

Awareness: video + Thought-Leader Ads (TCO / uptime story). Consideration: Document Ads (fleet TCO guide, E-Transit playbook). Conversion: Lead-Gen Forms (pre-filled) — "request a fleet TCO analysis / demo".

Nurture

Warm to pipeline

Message/Conversation Ads to hot accounts, retarget site + form openers, sync to CRM for sales follow-up. Account-level attribution.

North-star: cost per qualified fleet opportunity → demo → unitsAdmax × Ford

06 One region, different offers

The lineup differs by country — so does the play

Segment	Mexico (Ford Pro)	South America (AR/CL)	Campaign focus
Cargo & passenger vans	Transit · E-Transit	Transit	Last-mile, nearshoring, shuttles
Work pickups (fleet)	Ranger · Super Duty	Ranger	Construction, utilities, services
Medium-duty chassis	Super Duty Chassis	limited	Box / dump / utility bodies
Heavy trucks (Class 8)	Not sold	Ford Trucks F-MAX	Long-haul TCO (SA only)
Full buses	Not in catalog	Not in catalog	Transit Passenger (~15-seat) instead

Mexico = vans + Super Duty + Ford Pro (nearshoring tailwind). South America = add F-MAX heavy long-haul. Creative & models split by geo.

Source: Ford Pro MX & Ford Trucks product catalogs, 2026Admax × Ford

07 What we need from Ford

To make the system produce pipeline

CRM & first-party data

Access to CRM + GA4 + dealer-lead data to baseline true fleet traffic and measure to contract.

Dealer & fleet-sales alignment

A defined routing + follow-up SLA so every lead reaches a rep fast. Leads die without it.

Brand & product assets

Ford Pro brand kit, model specs, imagery/video per market — localized EN/ES/PT.

Financing / TCO inputs

Ford Pro FinSimple terms + real TCO data to build the ROI calculator lead magnet.

Ad accounts & tracking

Google Ads + LinkedIn admin, conversion tracking, and consent (PDPA/LGPD compliant).

Priority markets & goals

Target countries, fleet segments (SMB vs enterprise/gov) and volume goals to size the plan.

Admax runs the system — Ford supplies data, product & sales alignmentAdmax × Ford

08 How we start

90-day roadmap

Week 1–3

Foundation

Access + tracking + CRM offline import
ICP + named-account lists per market
TCO lead-magnet build
Geo-split account structure

Week 3–6

Launch core

LinkedIn ABM: awareness + Lead-Gen Forms
Google capture (Transit + hot-intent)
Dealer routing + follow-up SLA live

Week 5–10

Scale

Document Ads + retargeting
Vertical wedges (last-mile, mining, agro)
E-Transit / EV push
Add F-MAX in South America

Week 9–12

Optimize

Double down on lowest cost/opportunity
Pipeline & contract dashboard
Events plan (Expo Transporte, FENATRAN)

North-star: cost per qualified fleet opportunity → demo → units/contractsAdmax × Ford

09 Why Admax

Ford owns the brand. Admax builds the fleet pipeline — measured to contract, not clicks.

Demand

Built via LinkedIn ABM — reaching buyers who never search

Capture

Google catches existing Transit & hot-intent demand

Pipeline

CRM-routed, TCO-nurtured, measured to units sold

Admax — Fleet Lead-Generation Partner for Ford Commercial, LATAMNext: scope, markets & fee